You may have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a write-up aptly titled, “You Now Have a Shorter Attention Span Compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video rather than a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency. This is affirmed by Aberdeen’s latest report, which discovered that “marketers that are using video are seeing (on average) 49% faster development in revenue.”
Online video marketing expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the easiest method to attract and engage your audience and can provide just as much as an 80% increase in conversion rates.” Even small increases in sales can easily make a big difference to profitability. Kale highlights that Dropbox managed to improve their conversions by 10% by simply adding an explainer video. This translated into 10 million additional users for that file hosting service.
What exactly is an explainer video – and how can you sell the concept to new businesses? So many people are too lazy to read the entire text on your own website or landing page. A quick video can hook your prospects and help them understand your value proposition. Consequently, your profits cycle reduces – as a result of educational effect from the video – and you generate more qualified leads. Including a video on a website landing page can increase conversion by 80%. Furthermore, Google and other search engine listings rank pages with video greater than pages without video. A great explainer video frees the sales team to work on closing top quality prospects instead of repeating the same pitch repeatedly to prospective clients.
An excellent video strategy should combine live in addition to animation videos. An individual brand or product business can benefit most from live videos. The very best example is Dollar Shave Club companies that sell something intangible, like service companies, will benefit most out of animation explainer videos, like this one from Blue Triangle Tech. Remember, the primary goal is to engage the crowd. Should you do that, your video is a success!
Harrison: Exactly what are some components of a high converting explainer video? The very best explainer videos include all of these aspects: Script – The script is the heart from the video. The perfect script is around 90 seconds. It should focus on the “pain points” from the customer, while detailing the advantages of utilizing your solution. It ought to show your customer as being a blgjwo together with your product/service because the guide who are able to take them with their best destination.
Graphics – The graphics must consider your target audience and really should reflect the daily things they encounter in their personal and professional life. It needs to be age appropriate and culturally accessible.
Voice over – The voice you select should reflect your brand well and should replicate your brand’s “tone” as established on your own website/landing page.
Music – Just like voice, music plays an important role in reflecting your brand. It needs to be keyed to bring out the right emotions from the audience. Animation style – The animation style ought to be free flowing and simple to comprehend. It could be motion graphics in case you are a severe business in, for example, the financial industry, or it could be cartoon should you be a light-hearted brand, such as an app company. In certain businesses like construction or architecture, 3D videos could be useful. In the end, how your video looks, feels and works depends upon your brand and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound based on research by Digiday. So if you are advertising using Social media, subtitles are essential.
Harrison: Can marketers make use of an iPhone and merely shoot something themselves? In general, as with several things, I think you obtain what you buy. I believe that deciding on the best video partner is vital for marketing with video success.