Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for any story in an promptly scannable and digestible fashion. The SM release has been successful as it capitalizes on 3 converging trends:

1. The emerging usage of multi-media content because of increasing bandwidth and simplicity of content creation.

2. The increasing emphasis on seo of media releases. All things considered, isn’t Google merely the world’s most effective reporter?

3. Email has produced a deluge of pitches and writers can’t read 1,000 narrative pitches daily. The lets them skin and assess what’s newsworthy.

Strategically Brilliant, but Tactically Sketchy – Up To Now. The hang-up with social media releases has been actually getting them built. Most PR folks are not Web programmers, as well as the very nature of the things creates a social media release useful (tags, links, multi-media) can make it tricky to complete in case your definition of advanced is inserting a footer in Microsoft Word.

Historically, the very best social media releases have essentially been customized landing pages, similar to this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you have a Jim Beam budget along with a Web programmer hanging around, making a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to make it easier. (note, I personally use PRXBuilder’s SimpleSMPR on this blog).

Enter PitchEngine – newly launched but still in Alpha release – PitchEngine is out to modify all of that. Their slick, exceptionally easy online social media release creation engine is by far the best I’ve seen. Literally, basically if i took the time to describe just what a “tag” would be to my 9 year-old, she could make a release (it might more likely be about ice skating or the dresses on The Titanic). Click some control and you have a beautifully formatted, all linked up social media marketing release ready for distribution.

Distribution Included – n addition to helping you to create, PitchEngine lets you easily distribute it too, by typing in whom you want to send it to (via email, Twitter, FriendFeed, Facebook). All releases created inside the system automatically show up in the PitchFeed, a stream of current pitches that may be accessed by reporters and bloggers at your location or via RSS.

All This, And It’s Free – Right now, PitchEngine is 100% free, that is obviously a ridiculously great deal. I suspect they’ll be visiting a Freemium model at some point, with advanced features costing a few dollars occasionally. For many PR firms and client-side PR 2. and social networking managers, PitchEngine is definitely the new social media marketing release champion, plus an indispensable tool within the new media arsenal. Give it a look.

PitchEngine is actually a Saas-based tool for social networking press announcements. According to their site, inside the era of multimedia rich websites, text just isn’t enough. Word docs can only do so much and email attachments are pretty clunky.

Today, you will need quick, engaging content and PitchEngine makes it simple to produce. Your profits flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for that modern communicator.

How will it help my business? The old way for companies to talk would be to write a regular (read: boring) press release, throw it out on a newswire, and hope the history gets found. But PitchEngine is your small business tool (that big businesses use too) that changes the game.

Whether you’re announcing a brand new service or product, have a fun promotion, have created an awesome video, or just get some noteworthy news, PitchEngine lets you create fun, engaging social networking pr releases. You can contribute pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and more. Look at this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.

Any social media marketing pr releases you publish will never only help bring awareness to your business, it will also help create juicy inbound links to your web page, which is perfect for Search Engine Optimisation (SEO) and increasing overall traffic!

Just how much does it cost? The best part is the fact that PitchEngine is a small business tool that’s priced for affordability. You can easily create unlimited at no cost, however they will never be published on

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