Search Engine Optimization Costs can be greatly influenced by answering some basic questions on your business and SEO plans, objectives, as well as other consideration. Here are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement Search engine optimization themselves:
1.What is the number one priority, objective, or goal that you want to accomplish using your website marketing efforts?
Are trying to establish your business being an “authority site”?
Are you currently seeking to build a community using social networking?
Have you been attempting to generate more leads to fill the sales funnel?
Are you are attempting to draw in more customers to a retail or physical location?
Precisely what is your desired outcome for visitors to your web page?
Precisely what is your “business structure” to your online marketing?
The responses to those questions will impact the internet marketing strategy, approach, or techniques which can be most suitable.
2. The Large SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is what matters most. Attracting targeted prospects essentially signifies that the visitors to your website are already pre-capable of the extent that you are presenting all of them with information which is aligned in what they are searching for. This assumes, of course, that the methods used to attract them are consistent with seo and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find at this point you – and how can you get more?
Which keywords do prospects use if they are searching online for the purpose you are offering?
Where is the business currently ranked for those terms in the search engines?
How competitive are the keywords that you are currently currently using to promote your business?
How viable could it be that you may be capable of rank for anyone keywords in the near future?
4. Precisely what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often known as by the acronym: “SERP”) responding to your find a particular keyword or keyword search term, OR an advertiser has outbid all other advertisers to appear within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search on the internet before making a purchase.
72% of individuals use Google when performing online search.
98% of men and women choose a business on “Page 1” when you make a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you will be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look past the Sponsored Results and directly to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest way to generate traffic for first time websites, to test keywords, and also to “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search engine results….BUT…the value of the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When business owners or webmasters get frustrated using their online efforts, there exists frequently a temptation to try and compensate for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting since it is to produce “traffic” fast applying this method, it needs to be understood there are very real risks connected with it.
A person with a legitimate credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from most of these sources is a total waste of money. Ask almost anyone who has tried it.
Obviously, Google and Yahoo are making literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense large amount of savvy online marketers created internet marketing empires by functioning as advertising “arbitrage” agents. Within the last a long period, however, a lot of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending up until you verify that this cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.
6. Niche Research – and ways to “re-position” your company online (if required).
One of the smartest items you can do, and certainly one of the primary things you really should do, would be to perform some fundamental keyword research. Only by conducting detailed niche research can you know the best way to proceed together with your online marketing efforts. Only after performing market and keyword research can you decide if you will be wasting time and expense (and lost-opportunity costs) by seeking to promote your business based upon words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to acquire a sense about this all free of charge using the Adwords Keyword Tool.
Begin by entering a broad term that pertains to your business or niche. Then scan the final results for that keywords you are currently using.
Then review the competition, both when it comes to AdWords and also in the major search engines itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be hard to rank for. This is especially valid in the event the SERP results are for main indexed pages.
On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may become a “lead capture form”. It’s hard to think by using literally huge amounts of websites published, a lot of websites lack such a valuable but inexpensive and simple-to-implement tool.
Lead capture forms happen to be available for around a decade. And just about everyone has grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information because of having entered your email address in to a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, for the way it is actually implemented).
Lead capture forms are generally integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are trying to develop any kind of business intelligence about your visitors, and attempting to build a follow-up rapport along with them, it is very important incorporate lead capture forms into your website.
At most basic level, setting up a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and just how Social Media Marketing Can be Leveraged to Facilitate SEO as well as Grow Your Business:
Web 2. and Social Media Marketing are extremely complex and dynamic developments. The best way to comprehend the potential for Web 2. and Social Media, when it comes to the way they can enable you to grow your company is this: Ensure It Is Easier For People to Learn About You and Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means that they are preconfigured (typically) to allow for RSS feeds, Social Network Sharing, Commenting, etc.
It’s no secret the way Google (as well as other leading search engine listings) rank their search engine rankings is largely based upon how many other people think. It makes sense that this more people who connect to your website, the greater Google will consider jmkuiz site to get an “authority site”, or at least a meaningful site, within a particular niche, or perhaps for certain keyword terms.
The simplest, cheapest, and probably the most effective stuff that you can do to boost your search engine optimization would be to incorporate a blog into your website (or allow it to be your site), and to create meaningful and relevant content frequently (e.g. 4 times per week or even more).