On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by giving away pretzels for the eleventh consecutive year. With more than 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute a lot more than 50,000 pretzels this season. On Thursday, April 26, traditional and Walmart locations system-wide will provide Philly Pretzel Factory Near Me to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the first 100 customers in line with a card redeemable for a free pretzel every day throughout the month of May.
“Once we started giving out pretzels on National Pretzel Day, we didn’t realize just what a huge success the vacation would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have now guests who start asking about the pretzel giveaway in January, and we know that the only reason we’ve had the opportunity to succeed as a business is due to their patronage. We celebrate the vacation to provide back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of their own holiday. During the time of the initial declaration, but long before Philly Pretzel Factory was built, DiZio already had a knack for selling the knot-shaped delights. At age 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to market his very own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of one thousand pretzels per day. After giving a cut for the supplier, DiZio would pocket $100 and ride home.
In order to turn his pretzel stand into something larger, DiZio teamed up with college buddy Len Lehman in 1998 to generate the very first Philly Pretzel Factory blueprint. Since that time, the company has grown from a single location in the Mayfair neighborhood in Philadelphia to 170 locations in 17 states over the U.S., from Massachusetts to Florida on the East Coast and also to Nevada on the West Coast. The company is on pace to incorporate 25 new locations this year with franchise owners over the U.S.
“Although there exists a huge presence across the Mid-Atlantic, we’ve been expanding our footprint into new markets over the past several years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day lets people in markets outside the Mid-Atlantic to have interaction with the brand name and taste our freshly baked pretzels.”
The company’s presence has been growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Las Vegas, with lots of the brand’s newer franchisees possessing a link to the merchandise back within the Philadelphia area. Now, Monaghan is looking to fill out those markets with a lot more franchise prospects that want to delight their local communities owxape pretzels “served hot outta the oven.” Discover more about franchising opportunities here.
Philly Pretzel Factory offers consumers a fresh, satisfying snack making use of their fresh-baked pretzels which can be “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown into the largest Philly Connection on earth, feeding customers at 170 franchised locations spreading across the nation away from Philadelphia. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel as well as includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a number of mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, as well as in the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To find out about franchise opportunities, visit www.ownappf.com.