The world of SEO (Search Engine Optimisation) is in a constant lookout for changes made by the top search engine listings. With Google recently turning to even manual penalties to curb spamming, Search engine optimization professionals now expect changes every time they log on. The constant changes have also led to the spread of a lot of rumors, even fuelling speculations on the death of Search engine optimization. People who have experience will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in how SEO operates, especially after the Hummingbird update and the war on Spam Links. The top 5 ways in which SEO has fundamentally changed over the years have been analyzed below.
Link-building – Probably the most drastic changes which have occurred have been in the methods that Backlinks are formed. Within the earlier days, the Backlinks were placed manually by the SEO executives. The hyperlinks were supposed to be placed on the relevant platforms only. But, since the numbers of links use a direct bearing on the page rank inside the SERPs (Search Engine Result Pages), the SEOs were soon enticed to use the unethical ways of placing links everywhere they could! To make matters worse, software engineers entered the game and created programs which could place links automatically, taking the Link-building game to a new level. Google reacted at the beginning of 2014 and trapped with heavy penalties on such cases. There is absolutely no space for Unnatural Link Building inside the current scheme of things as well as the new way of building links to your website is earning all of them with quality content placed at relevant platforms. Blogs and articles are probably the most convenient way of doing so but even they are beneath the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed using the current search methods.
Keywords – Keywords were an important bone of contention between SEO executives and content writers. Any writer worth his / her salt felt strange each and every time the language suffered because of the demands in the Keywords. Hummingbird came to the rescue with its capability to predict the search phrase. With the attention shifting from the density in the keywords to the interest shown through the readers, writers now write for the users and no longer for your Search Engines’ bots. SEO now targets optimizing the content for real people and never for your crawlers.
Clicks to Conversions – The quicker SEO practices focused on enhancing the clicks. It did not matter whether the clicks changed into real sales or otherwise. Though this created impressive numbers inside the reports, it was never an entire solution for that client. What good really are a thousand clicks to your business if none convert into sales? The newest trends correct the focal point and try to convert with realistic appeals. It no more depends on the number of clicks but on the testimonials and reviews of satisfied consumers.
Primary Traffic Sources – Within the initial duration of eCommerce, a lot of the traffic was extracted from search engines like google. Thus, the very first page in the leading search engine listings had become the holy land for SEO and they also stopped at eojara from targeting it. The popularity of social networking platforms changed the scenario as well as the new techniques bring an important share in the traffic from their store. There is no longer a requirement of putting all the eggs inside the same basket.
Payment vs. Popularity – The quicker top rankings were restricted to the websites which could afford the paid services. There is no way to contest with people who had the added benefits of a premium service package. However, the present search engine algorithms glance at the popularity of a website as a method of determining its quality. It is actually possible now to use the recognition of the website to rank loaded with the SERPs.
The above would be the 5 major ways that the methods, employed by the SEO Agencies, have already been afflicted with the alterations made by search engines like google. However, if the starting of the entire year is any sign in the rest, much more changes ought to be anticipated.