Social networking engagement is commonly the benchmark many marketers and businesses use to to measure their success. In general, it is a pretty broad category that can include a number of metrics and variables. With so much social media marketing attention dedicated to Facebook, we wanted to discuss probably the most prominent statistic associated with the platform.
A simple feature introduced a while after Facebook began gathering popularity, the amount of likes a page has quickly was a way of measuring popularity. It functions so well in my view due to the simplicity it gives you.
You just need for someone to click that little button and your numbers improve. It holds a tremendous level of weight for small and big businesses alike. You’d be hard pressed to discover a marketer who said they didn’t want more likes on their page.
Since it’s so valuable and sought after, here are a few simple ways to get the most from this feature and encourage people to like your page, posts, and Facebook content.
One of the simplest ways to start building your numbers, like gating requires website visitors to like your page before getting additional content or information. This can be in the form of a download, special section on your page, or just better information.
For example, you can ask Facebook users to like your page to read the 10 Ideal way to Increase Social Networking Engagement. They won’t see these 10 points until they actually do so, and as it is so simple, they may be easily motivated to do it.
It is actually called like gating because in essence, you are only allowing certain people in. By leveraging Facebook’s design, you are giving visitors more reason to like your page. They need to complete a simple task and really for a lot of it is far from so hard to give a page a like.
The final results of the smart approach to like gating can be rather impactful. Many pages and small companies see their numbers go soaring when this is achieved appropriately. Supplying the right content to users and marketing it in a way which make it seem exclusive and valuable really helps.
Like to Download
A common incentive for like gating will be the Like to Download approach. Musicians make use of this a lot to attempt to build a following on Facebook. Only once you like their page can you download some free songs. It’s pretty smart because they are likely prepared to provide them with away at no cost anyways, but they are building their base at the same time.
There are many strategies to this as well. On our Facebook page we have a Free eBook designed for download. It’s the same one as our website, but as some individuals prefer browsing Facebook, we provide you with it there too.
To download it you must like our page first. Similar to how we require an e-mail for visitors to obtain it off our website, we just are looking for something small in exchange.
Anything downloadable inherently seems more valuable since users cannot just view it directly. That creates this kind of incentive to gaining likes a smart means for some small companies. They need to provide an offering consistent with whatever it is they are placing for download.
Service businesses like ours fit this bill given that they don’t typically offer tangible goods anyway. Therefore, giving users a flavor of the items they all are about is sufficient to obtain a like, and hopefully their business in the future.
Like to Enter the Promotion
If your enterprise is considering running any kind of promotion, social media can be a wonderful way to market it. Encouraging your audience to remain up to date using the details of the promotion on sites like Facebook and Twitter can really help create awareness to your brand.
With regards to growing the likes you might have on Facebook, require entrants in the promotion to like your page. This really is essentially their way to enter plus they do not need to do more. Its really simple for you as well as them, so it helps grow your numbers.
We’ve discussed promotions before in detail, however for your small business they can range coming from a giveaway to your cash prize. Regardless of what it really is, make certain your small business increases its awareness online through social media marketing by leveraging the Facebook like.
They are just a couple approaches to give your Facebook presence a bit boost. Ideally, this can be combined with organic growth on all your social media marketing sites by regular quality content being posted.
Have a little fun every so often by having a promotion, or releasing something exclusive for download. Might as well benefit from it too by requiring your audience to like your page first. Now they are going to capable of stay informed zlisie everything your doing on Facebook.
Quickly you may have potentially transformed uninformed people on Facebook into potential customers who now know exactly what your business is all about.