The pursuit of online information has become a progressively dynamic and competitive marketplace during the past 3 years. Global heavyweights like http://www.google.com, http://www.yahoo.com, and http://www.msn.com are backed by massive resources, making it extremely difficult for new companies to even attempt to compete. It would seem for new start directories it is just about impossible to aim for the “catch all” approach, as there are simply bigger companies out there with larger budgets – who will dominate the marketplace for years to come. However, you can still find several revolutionary directories evolving which are designed for surviving in this ultra-competitive landscape. The key to this survival is undoubtedly focusing upon a niche and making certain your site stands out from others.
When performing a web search, users hold the choice between search engines and directories. Directories are usually categorised by webmasters or a team of subject experts – like the directory http://dmoz.com. When using such a directory, an individual has the option to either key in anything to facilitate a search from the Free Business Listings Site, or they could select a subject heading, as an example “travel”. After simply clicking this category, users are up against lists of various subtopics such as “hotels” which will then be further split into geographic regions, then your individual hotel names.
In comparison, a search engine uses automated programs called robots or spiders to search through its database of sites. An individual types a query in to a provided dialog box as a keyword, or string of keywords. The search engine then uses the robots to follow along with links and indexes of numerous websites so that you can form an organised list of results in the user’s browser. The world’s most popular search engine, Google, currently has a database of 8,058,044,651 web pages.
Using this colossal searching power, it is actually amazing that any directories are capable of surviving up against the heavyweight search engines. The solution could very well be in order to avoid seeking to compete to begin with. As an example, in case a local directory run by people familiar with an area is marketed properly, this can offer a genuine service for users, as one of the main problems folks have with search engines like google will be the difficulty in finding local services relevant to them.
Usually this challenge is caused by too little comprehension of how to use search engine listings correctly. The majority of surfers searching the web for products/services will expect to discover a local supplier by simply typing a generalised term, and after that cannot discover why they are up against 300,000 results – a few of which are based in an overseas country. This is where a regional directory will offer more relevant results, minus the searching knowledge required to make best utilization of the larger directories, and hopefully supply the information the individual was looking for. As opposed to performing a basic search, users are guided step-by-step from the categories.
One new directory that is getting a very innovative strategy to the market place is definitely the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself being a “UK directory run by local people for local people”. The idea is the fact that individual men and women will manage a geographical area that they can know well and supply users with their “local knowledge” on local business owners and services. Although still in their initial phases, this is an demonstration of a directory that has found a niche with regards to the service it provides and isn’t attempting to tackle the large global players – a strategy which includes destroyed many directories before they have got even started.
It is perhaps as a result of this market gap that Google recently launched the beta version of “Google Local”. Google Local’s results are a mix of using business-directory information from third-party providers and integrating it with information about individual businesses from Google’s existing database of website information.
When you use this new service, users type the product they are trying to find as well as their geographic location. Results are then displayed in three columns, including business name, address, and URL (if relevant). Clicking on djtppc hyperlink to a business name displays an organization reference page with information about the company, a roadmap, some control to have driving directions, and Web pages associated with the business seen in Google’s main index. The new service even offers a college degree of personalisation, allowing users to specify a house location, which can be stored on a cookie set by Google.
Overall, it appears that that the ways and means we look for information on the net is set to continuously evolve within the future years. This landscape is practically certainly likely to be covered with the large players including Google and Yahoo. However, it is actually clear that providing you have a quality, comprehensive directory that doesn’t cast its net too wide then its easy to survive and even compete within this dynamic marketplace.