Marketing1on1: Local SEO Near Me
Every time I read and listen to people referring to online marketing for businesses, they seem to approach the niche with big businesses in mind or marketing that is ideal for national or international audiences; put simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the businesses that require help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or perhaps your plumber in Buckingham? or that great little coffee house on the high-street within your local town? These small enterprises that depend on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I would like to address a few of the concerns that face small enterprises and how they can captalise on the growing trend in the use of the net for searching local goods and services.
The thing is, online competition for local businesses is insanely low. In case you are involved in marketing your company online, you’re probably spending your whole day competing in ridiculously competitive markets. Right now the average town and city up and down the nation has minimal competition for local search. You don’t must be fighting with all the heavy hitters in your online market spot in order to position your business facing customers or prospective customers for the neighborhood. This is because you will find a huge gap within the online local market place that local businesses can exploit to have new customers coming through their doors.
Below I set out some of the easiest things which you can do to make your business more visible online for local search.
You need to understand that the internet is one of the primary way of information gathering. Just think of your own behaviour. Out of the last ten times you necessary to find some good info, have you pick the Yellow Pages? dictionary? visit your local library? or do you just ask Google?
With something like two-thirds of all searches for local business information done online (TMP Directional Marketing 2008) it will make plenty of sense to ensure your company is optimised for local search.
So, in case you are a small business that provides services or goods for your local area, the question you need to think about is……
– Have you been struggling to get business out of your website?
– Maybe you’ve invested a whole lot in a website that doesn’t get any visitors?
– Can you wish you could get more quality visitors and enquiries?
……in the event you answered yes to any of these, then ask yourself, WHY?
With the much scope and chance of small companies to optimise their services for his or her local market, there is not any rhyme or reason why online business generation can not work to suit your needs.
Simple Tricks and Tips for Small Local Businesses to have Noticed on yahoo
1. Get the business placed in Google’s Local Business Centre – Being indexed in Google maps and Google local has quickly surpassed the importance of being placed in business directories such as the classifieds. Make sure your small business appears when someone searches your small business name and keywords linked to your small business.
i. Begin a business address in the city in which you would like site to rank, if you are targeting a location that is not the area of the registered business address. ii. Join a local chamber of commerce and request a hyperlink from its site. iii. Do a search for your target town or city i.e. do a search for “town, city, county”. From the search engine rankings get links from your top pages associated with your target town, city or county. iv. Hyperlink to your Google listing out of your website making use of your target anchor-text. v. Include localised anchor text inside your backlink building efforts. vi. Include keyword terms inside your business description.
2. Reviews Google likes reviews, so encourage your prospects to review your goods and services publicly to enhance your rankings and provide social proof value to the products as well as services which you provide. This can have great results when reviews are positioned in local discussion forums or on social networking and networking sites.
3. News/ Press Releases News, public announcements and press releases to get a business or subject will definitely being to show up more often on the first page of Google’s search engine results. Some tips to have your business’s news leads to Universal Search:
i. Ensure that you send our your press releases over a regular cycle. ii Include your target keywords in the title of your press release and sparingly throughout its copy. iii Use PRWeb along with other top press release submission services for online syndication to many other sites. iv. Key phrases target keywords within the press release to your site as well as other sources. v. Include your target keywords inside your alt tags with any images submitted together with your press releases.
4. Video Online video marketing is no doubt among the best approaches to present an idea, showcase some great benefits of your business, or just only to get your message across in an entertaining way, even if it’s only to increase your business’s brand awareness.
Video leads to search engine listings are constantly becoming more popular and visibility, so make sure video content is optimised for the target keyword. Video is also potentially one of the simplest ways webmasters have in penetrating difficult search phrases/markets along with technological advances it really is so much easier today to record, upload and publish video content to the net than in the past before.
These are but some of the simplest and quickest tips and tricks for getting your business presence felt in your local online market. 2009 saw the beginning of some significant changes in how Google’s search engines like google organises information with the launch of Universal Search. This can carry through into 2010.
This coming year, you will begin to notice that search engine listings will no longer be about ranking for number 1. With Google’s new (launched in early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you will end up seeing other sorts of web content starting out show on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses would be that the internet market has radically changed on the last 12 months. Effectively, Google (which carries over 70% in the online search market) has flipped everyone upside down. Now the market is wide open and native search can be exploited more than ever before before. Whom you thought was your web competitor yesterday may no longer be your competitor!
Right now the key to success online is diversity marketing. Pay particular focus on what’s happening in Google’s world, learn to see through Google’s eyes while focusing your small business marketing in media that Google loves. In the event you would like more details about online marketing service in Milton Keynes or perhaps for the local market or have particular challenges in obtaining more local custom, then we would most likely like to hear from you.